COMPANY: OVERTIME
POSITION: ASSOCIATE BRAND DESIGNER
At Overtime I have been a part of a range of projects, such as jersey designs for E.L.F., match up graphics for our website, logo suites, branding, and refreshing GTM sales decks. Working here has taught me a lot and has helped me grow immensely as a designer.
My strongest project was also the project I grew the most from, a reminder that as a designer we have to sometimes work with the punches, and design around restriction, and that restriction can be your collaborators. When I was given the task to design reversible jerseys for Takeover 5’s an event for our women’s basketball league OT Select, I was thrilled. I dove right into understanding E.L.F. as a brand and who they were at their core, a bold brand that empowered. My focus was on promoting two of their products that had won best allure awards, and the ingredients that made them so strong. Connecting this back to our players I created something that would make them them feel powerful, and I included the tagline “Empowering. Legendary. Females.” or E.L.F. My team was ready to go with the designs, and was excited to see them in action on the players. E.L.F had their own vision of the designs as the sponsor of the event we pivoted to make their vision come to life.
I got to do a lot for women’s league OT Select, which was a ton of fun, seeing it grow in support and getting to a be a part of that was very rewarding.
Working on graphics which have show up on our Instagram, emails, website and ticketing were a lot of fun. I had the most freedom to express and push myself in these designs. I spent a lot of time working in Photoshop to perfect the color and lighting and create worlds for our players, or text to sit in.
I also helped create designs for our hypehall, which involved working with Metro T-Mobile, at our Atlanta based arena. Worked on match up graphics, score graphics for our social media, ticketing, and promo ads.
The activations and events I got to work on for our OT7 football league finals with Subway, Gatorade, Adidas, and Statefarm were challenging but overall very successful projects. For Subway and Gatorade it was a space for players where they could either go a lounge, or eat. The goal was to take the companies branding and pair it with our own to create an inviting but exciting space. I design the logo “Subway Scores” and created all the print specs for the events team. I also helped design the walls, posts, tables, etc. For Statefarm we had an event called QB Showdown, and for Adidas it was Throwdown, for both events I redesigned the logos and icons plastered on each game and created the print files needed to send off to our events team. Seeing all of these come to life is so cool, after creating so much digital work, creating things existing in the real world is a nice change.
I also worked on logo and branding suite design for one of the players for OT7, Brysen Wright and his YouTube show on our Overtime channel.